I have a 10 month old Olde English Bulldogge and he was chewing shards out of his stick within a couple weeks. Maybe this item is good for less resilient chewers. Be aware that if your dog is a heavy chewer it will end up swallowing pieces out of this. I gave it a two star because your average chewer could probably handle this stick without problems. As of now, Kong seems to be the only brand that withstands a very heavy chewer but is quite limited on options.